Like satellite phones and TV, satellite radio is another step in mass communications. Since man began transmitting radio waves across the ether from one fixed point on the earth to another, signal transmission mechanics have become more sophisticated. Entering the twenty-first century, we are no longer subject to the tyranny of earthbound antennae relaying broadcasts over the surface of the planet. With something in the region of 3,000 satellites orbiting our planet, we can now throw radio signals to some of them. These magnificent machines beam the signal back to a larger area than previously capable, thus extending the reach of broadcast media.
Better Coverage
Terrestrial radio stations have their limitations. They are either limited in coverage or content. Rural communities typically have less programming available to them than urban environments. News and entertainment media that may have been well received by a farming community wasn’t being received at all if no relay tower was established to carry the signal. Since the advent of satellite radio, the farmers can now beam everything right to their combine harvesters’ stereo, directly from space. In fact, most automobile makers include satellite radio options built-into the audio system of their cars.
While some satellite radio is available for little or nothing, the commercial-free content typically comes at a premium. Subscription rates vary, depending on certain features. But rather than the constant interruptions of commercial radio, listeners can now tap into virtually non-stop content. With improved coverage and unlimited selection, the benefits are evident.